The Downtown + Uptown Master Plan (DT+UT) is a long-range blueprint for revitalizing the city center of El Paso. The vision recognizes that the city's economic vitality and livability depend on ensuring that its most central neighborhoods remain both dynamic and inclusive. The plan takes a three-pronged approach: realizing new mixed-income, transit-oriented neighborhoods; transforming corridors into vibrant economic spines; and enhancing established neighborhoods with reinvestment strategies. Together, these interventions aim to balance growth, affordability, mobility, and workforce attraction.
Context
El Paso’s growth trajectory is challenged by declining housing stock in some neighborhoods, underutilized parcels in the city center, and uneven economic opportunities. At the same time, the city graduates thousands of students from the University of Texas at El Paso (UTEP) and other institutions every year—yet risks losing much of this talent to other cities if El Paso cannot provide a competitive mix of housing, jobs, and urban amenities.
To address these challenges, the plan sets a bold target of 10,000 new housing units by 2040 across the city center. The housing strategy is carefully balanced to deliver two-thirds market-rate (6,600 units) and one-third affordable housing (3,400 units), embedding affordability as a core principle rather than an afterthought. Beyond housing, the master plan envisions a wide-scale expansion of real estate investment in retail, hospitality, and Class A office space to attract employers, strengthen El Paso’s tax base, and elevate the urban core into a regional hub for business and culture.
Scope
The real estate team conducted a high level market analysis to assess supply/demand and a demand modeling exercise to project the amount and type of supportable new development. This informed the broader planning effort.
The plan suggests real estate investment in alignment with broader urban design and mobility strategies:
Development Focus: Concentrate high-density mixed-use projects that combine residential, retail, and office functions near transit. Higher housing density in these zones is paired with economic development incentives to attract local employers as well as regional businesses.
Corridor Transformation: Redevelop priority streets like Montana Avenue and Texas Avenue, where underused traffic capacity presents opportunities to reconfigure streets for walkability and modern retail clusters. Development along these corridors is intended to knit together distinct districts into a cohesive city center economy.
Enhancement Areas: Channel reinvestment into established neighborhoods where housing stock is aging. This reinvestment is not only about stabilizing property values but also about supporting small businesses and expanding opportunities for existing residents.
Key real estate and economic development targets include:
6,600 new market-rate housing units
3,400 affordable housing units for a more inclusive city center
250 new hotel rooms to strengthen the visitor economy and downtown hospitality sector
440,000 square feet of retail to anchor active street life and support neighborhood commerce
2,000,000 square feet of office space (±40%) to serve as a platform for retaining El Paso’s educated workforce and attracting new industries
Public-sector actions complement this private development agenda through strategic infrastructure investment—redesigning underutilized roadways into multimodal streets, expanding sidewalk networks, and improving public transit headways to support greater accessibility to new workplaces and residences alike.
Result (Projected)
By pursuing these coordinated interventions, the DT+UT plan positions El Paso to achieve a balanced, inclusive, and resilient city center economy. The expected results include:
A sustainable housing pipeline that spans incomes and stabilizes residential demand in the core.
A diversified real estate portfolio of residential, office, retail, and hospitality assets that expands the tax base and strengthens downtown’s fiscal self-sufficiency.
Greater retention of UTEP graduates by offering competitive job opportunities and urban living environments on par with peer cities.
Reenergized corridors and neighborhoods that function not only as centers of commerce but also as connected, transit-supportive communities.
In sum, the DT+UT plan frames real estate development as a catalyst for economic transformation, turning underutilized land and infrastructure capacity into the foundation for a dynamic and opportunity-rich El Paso city center.
Update
The DT+UT Master Plan has been officially adopted (2023) and is actively progressing through regulatory updates, pilot redevelopment projects, and new zoning proposals. Debate is ongoing regarding specific measures—especially housing and parking regulations—but implementation is underway, with some early successes and continued community engagement featured in local news coverage.
Brian Jennett led the high-level market analysis and program projections while working as a real estate and urban planning consultant for Stantec.