Economic Study for an anticipated new island development near Busan, Korea slated for a new airport and planned as a tourism destination. 

Scope involved a Market Review and Development Strategy for an area of approximately 5000+ ha. Case Study exploration of island developments with major foreign tourism characteristics. Conceptual demand modeling of international tourism demand and spending. Determination of size, characteristics of potential market, and their impact on the amount and type of hotel, residential, retail, recreation, and convention/ exhibition markets. Determination of positioning and marketing strategy. Preparation of preliminary investor documentation.

Brian Jennett led the economic and real estate studies while employed as a Director of Economics + Planning at AECOM. Physical planning was completed by others.