Provided economic background research, market analysis, and financial feasibility study for a range of development options on a 1000+ acre site (730 ac developable) adjacent to a highway interchange north of Houston, near the airport. 

Evaluated previous plans conducted by other consultants (which were focused on higher density office, retail, and residential) and conducted a "highest and best use" study. Revised expectations regarding development potential and land price, given the reality of the market and the site in question. 

The scope included outlining alternative land use plans that would accommodate between 10-15 million square feet of development. Ultimately, a recommendation was made to focus on a business/ industrial park with some big box retail, which reflected the highest and best use of the site (at the time). 

Although the study was conducted immediately prior to the financial crisis/real estate bust in 2007, the recommendations remained relevant and represent what was ultimately developed over the past 15 years (using a modified masterplan by others). The site now contains an Amazon Distribution Center and Coca-Cola Facility, among others. More information on the project can be found here.

Completed while a Senior Consultant in Real Estate Strategy at HOK.